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HubSpot: Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
- February 12, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a interesting blogpost:
Welcome to HubSpot’s Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. I get it – it takes time to shift both mindset and strategies. And change can be scary. But when I spoke with Steve Yap, Google’s Head of Google Marketing Platform – Americas, he expressed his enthusiasm and excitement for the future of advertising. “We’re at this inflection point, and we are working across the industry to rebuild advertising as we know it,” Yap says. “We will redefine it, and we’ll do so with a consumer-centered, privacy-forward viewpoint and perspective — and that’s pretty motivating.” Here, I
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