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HubSpot: Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales
HubSpot just published a interesting story:
In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then? The problem isn’t that people don’t want to get fit and keep their finances under control; the problem is that most prefer Ben & Jerry’s and shopping marathons. So, how can you get around this part of human nature and successfully market your products and services? Temptation bundling. What is temptation bundling, you ask? Let’s dive deep into the world of temptation bundling — its essence, how businesses apply it, and the magic it can sprinkle over the ecommerce scene. Table of Contents What is temptation bundling? Temptation Bundling: Desire and Action Temptation Bundling for Ecommerce Businesses Putting Temptation
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