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HubSpot: Everything You Need to Know About Behavioral Segmentation [+ Examples]
- April 4, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another interesting post:
Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? For marketers, behavioral insights are not only interesting but key for understanding their audience, going beyond demographic and geographic data. In order to understand your audience’s behaviors, marketers can implement behavioral segmentation, an analysis that groups prospects and customers into different segments based on how they behave. Behavioral segmentation is a part of behavioral marketing, a set of methods to collect and analyze consumer behavior data to segment and target audiences with laser-like precision. In this post, we will go over: What is behavioral segmentation Why marketers need behavioral segmentation Four types of behavioral segmentation Behavioral segmentation examples With behavioral segmentation, marketers can gain a more comprehensive understanding of their audience’s motivations and needs, resulting in better tailoring of products and services to their customers.
Continued here: Everything You Need to Know About Behavioral Segmentation [+ Examples]
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