Top Deliverability’s Blog
HubSpot: Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
- March 14, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new insightful blog:
Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers. Although crucial, there’s often confusion around what’s considered a reasonable conversion rate. Before you evaluate if your ecommerce conversion rate is good or bad, you must evaluate how your performance measures against your industry’s standard. In this article, you’ll learn the ins and outs of ecommerce conversion rates, conversion rate benchmarks across industries, and how you can improve your results. Let’s dig in. For example, suppose 30 out of 1,000 visitors to your online shop made purchases. To calculate your ecommerce CVR, take the total number of people who completed checkout (30) and divide that by the total number of site visitors in the same time frame (1,000). In this case, your ecommerce CVR would
Read more from the original source: Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
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