Top Deliverability’s Blog
HubSpot: Diving Deep Into Marketing in Financial Services (My Takeaways)
- February 5, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another brilliant blog:
🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Even I discovered Wise through word of mouth. In this article, I will share five inspirational examples of effective marketing for financial services. I also share four marketing ideas you can deploy to market your brilliant product. Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. Table of Contents A Case Study of Wise: How to Solve Your #1 Marketing Challenge as
Read more here: Diving Deep Into Marketing in Financial Services (My Takeaways)
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