Top Deliverability’s Blog
HubSpot: AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]
- March 28, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a interesting post:
Augmented reality (AR) and virtual reality (VR) are talked about a lot. Understanding the concepts can get confusing as the terms are used interchangeably, but each has its unique set of characteristics and applications. In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel about them. Table of Contents What is augmented reality (AR)? What is virtual reality (VR)? What is the difference between AR and VR? Use Cases for AR and VR AR vs. VR: Which Is More Effective for Marketing What is augmented reality (AR)? Augmented reality (AR) layers virtual elements on top of a real-world scene, allowing users to exist in the space they’re physically in but benefit from the augmented elements in their experience. Pokémon GO is one of the most popular and notable examples of AR, where Pokémon characters are superimposed into a real-life
Read more: AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]
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