Virtual Reality (VR)

The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? To get some clarity, we surveyed over 1,000 consumers in the U.S. to learn about their takes, preferences, and behaviors around today’s biggest trends. In that survey, 8% of participants said they’d ever visited a metaverse. But that’s not the full story. Keep reading to learn why the metaverse might not be a passing trend. What Consumers Think About the Metaverse [New Data] The Metaverse is New to Many — but Still Growing Today

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation. But, our web-based lifestyle wasn’t perfect. While you could see and talk to people, interactions still felt distant and impersonal. And, despite having every delivery app at our fingertips, we still missed going outside, exploring the world, and experiencing life to its fullest. And, for a small — but growing — group of people, that’s where the metaverse came in. Although metaverses are nothing new, we started hearing more buzz than ever about futuristic virtual reality worlds that could allegedly supplement or expand on our own. As more people began to dive deeper into online gaming, social media, and purchasing VR headsets and accessories, the opportunities of the metaverse gained even more intrigue. Then, in late of 2021, Mark Zuckerberg shocked the world when he announced…