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HubSpot: AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
- November 27, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another brilliant blog:
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co., 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do. While individual teams are testing AI in small ways, most teams aren’t comfortable enough with the technology yet to use it for higher thinking or strategy. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Table of Contents Benefits of Creating an AI Marketing Campaign 7 Ways to Use Generative AI in Marketing Campaigns 5 AI Tools [Reviewed] to Add to Your Marketers’ Arsenal
More here: AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
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