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HubSpot: AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
HubSpot just shared another engaging post:
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. I spoke to creators Ramon Berrios and Blaine Bolus, who are hosts of the podcast DTC Pod (DTC meaning Direct-to-Consumer) and co-founders of the AI audio conversion tool Castmagic. Through them, we will learn how AI could change influencer marketing and what it can mean for influencers and influencer marketers. How AI is Changing Influencer Marketing Right Now I‘m already seeing AI’s impact on the influencer marketing landscape. For example, I was intrigued (and a little weirded out) when Meta
Read the original here: AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
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