Top Deliverability’s Blog
HubSpot: A Quick Guide to Nonprofit Website Redesigns [+Best Practices]
- July 12, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another brilliant write-up:
It’s hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization’s outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information. An effective website allows these actions to happen quickly and seamlessly, making the path to conversion for any of these actions feel effortless. On the other hand, subpar websites actually distract audiences from the goals you want them to accomplish, confusing visitors with navigation that obscures the most relevant information or overloading them with too many calls-to-action. As digital marketing experts, we have a basic process we use as a guide when we start new nonprofit website projects, ensuring that the end product is clear, easy-to-use, and ultimately, effective. Let’s dive in. The 6 Phases of a Successful Nonprofit Website Project 1. Discovery During the discovery phase, your project
Continued here: A Quick Guide to Nonprofit Website Redesigns [+Best Practices]
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