Top Deliverability’s Blog
HubSpot: A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
- September 18, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another engaging story:
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it is also how we were able to turn this traffic into 1,398% growth in new paying customers during the same time period. Our annual non-branded new visitor numbers are now in the multi-millions, and the heights we’ve hit in the last two years in particular are a testament to the user-centric approach we’ve applied. So how did we do it? We’ve been able to achieve the growth we have by painstakingly balancing the needs of existing and potential Hotjar users with the demands of search engines. We’re relentless in our commitment to satisfying our readers, but we’re not naive to playing the search engine game. To succeed at a high
Continued here: A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
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