Top Deliverability’s Blog
HubSpot: 9 Marketing Automation Mistakes You Can’t Afford to Make
- July 29, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a engaging story:
According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. In this post, we’ll discuss them and alternatives that solve these challenges. 1. You have dirty data. In a 2021 state of marketing automation report, 58% of B2B professionals say the number one tactic that most amplifies the success of their marketing automation tool is quality data. Dirty data can cost brands not only money but also time, as they take actions based on inaccurate information. This can be anything from duplicate records and naming inconsistencies to outdated contact information and incorrect attribution. A simple example of dirty data is an email list that’s never been cleaned. Your list likely has disengaged users, spam addresses, and
Read more here: 9 Marketing Automation Mistakes You Can’t Afford to Make
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