Top Deliverability’s Blog
HubSpot: 7 Content Marketing Metrics to Consider for Continued Success
- January 27, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another brilliant blog:
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door? Traditionally, your sales team will engage with your potential customers, sending emails, making phone calls, and visiting them in person depending on the nature of your business. Though this approach is often effective, is it the most efficient use of your employees’ time? Many successful businesses have decided that it would be better for the customers to come to them, rather than them go to the customers. One of the ways to do this is to take an inbound approach and implement a content marketing strategy. This is a great move for most businesses, however, when you incorporate…
Continued here: 7 Content Marketing Metrics to Consider for Continued Success
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