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HubSpot: 68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?
- August 28, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another insightful article:
SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report, 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their blogs will get more traffic than before. But are they correct, or is this just wishful thinking? Here, let‘s dive into how SGE could impact your site’s ranking for the long haul. The Pros of AI-integration into Search Engines As mentioned above, most web analysts expect AI integration to affect the SERPs positively. For instance, SGE will positively impact user experience. It will provide more accurate and relevant information and allow users to find what they’re looking for more quickly and efficiently. Furthermore, an AI-integrated search engine will create more personalized results based on user
Read more: 68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?
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