HubSpot: 6 Marketing AI Predictions to Watch in 2023

HubSpot just posted another interesting write-up:

AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers. Although this technology is still in its early stages, it’s already changing how we work. With the help of AI-powered tools, marketers can automate a variety of tasks, from drafting email subject lines to scaling entire marketing campaigns. If you’re curious about where AI is going — and how you can leverage it — we’ve listed six AI predictions to watch in 2023. 1. AI will give content marketers a significant lift. Sure, artificial intelligence isn’t close to writing the next New York Times best seller. But it can streamline many content marketing tasks. Specifically, it can give marketers a lift in the writing process. For example, picture a content marketer stuck in the content ideation stage. Instead of waiting for inspiration to strike, she inputs a prompt into an AI chatbot — such as, “Provide a

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