HubSpot: 6 Advertising Challenges Brands Could Face in 2022, According to Experts

HubSpot just published a engaging write-up:

Did you know that 90% of searchers haven’t made their mind up about a brand before starting their search? This is one of the main reasons that online advertising is so competitive. That ever-increasing competition is just one of the challenges that brands face when they do online advertising (and we’ll dive into this more below). Yet, advertising is a vital component of any business’s marketing strategy. So, you might be wondering, “What are some other advertising challenges and how can we overcome them?” In this post, let’s review the advertising challenges experts think brands could face in the next year and discuss how to overcome them. 1. Reaching the right targeted audience. The adage goes that advertising (and marketing in general) is about reaching the right audience, with the right message, at the right time. But reaching the right audience is getting harder and becoming a challenge for advertisers.…

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