Top Deliverability’s Blog
HubSpot: 50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]
- May 23, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another insightful blog:
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. The most recent data shows that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Here are the key video marketing statistics you should keep in mind to inform your strategy. General Video Marketing Stats 36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences. 37% of companies exclusively create video content in-house, 14% rely on an agency, and 49% share a mix of…
More here: 50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]
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