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HubSpot: 4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
HubSpot just issued another engaging post:
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking, hunting for deals and prioritizing quality and value. By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done. And finally, by January, consumers become devoted as they continue to shop past peak season. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? With December fast approaching, we’ll start to see the determined shopping mindset emerge followed by devoted buyers in January. Leveraging these three strategies has helped us, and will also help you, align with these busy shoppers: Keep momentum
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