Top Deliverability’s Blog
HubSpot: 3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples]
- November 2, 2021
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
![hubspot:-3-tips-to-create-a-brand-archetype-for-your-business-[+-4-examples]](https://topdeliverability.com/wp-content/uploads/2021/11/8762-hubspot-3-tips-to-create-a-brand-archetype-for-your-business-4-examples.jpeg-23keepProtocol)
HubSpot just posted a insightful write-up:
When I start a TV show, I immediately try to identify each archetype. Who’s the protagonist? Who’s the villain? Who’s the unsung hero saving the day at the last minute? Sometimes, it’s clear from the very beginning and others, you can’t tell until the very last scene. The point is that these archetypes are universally known personas that are used to tell a story. They help us as viewers understand what’s going on and help us get emotionally invested in the characters. In real life, brands use archetypes to shape their narrative. Let’s cover the 12 brand archetypes, how to define yours, and review some examples from popular brands today. The archetype model is credited to Author and Thought Leader Carol S. Pearson, who outlined the 12 archetypes in her book “Awakening the Heroes Within.” An archetype is more than just a persona or character – it’s tied to a…
More here: 3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples]
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!