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HubSpot: 22 Examples of Nostalgia Marketing that Make Customers Feel Good
HubSpot just released a interesting post:
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know works. To inspire your campaigns, we selected 22 examples of nostalgia marketing that play on the bittersweet pangs of days gone by. The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl, Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa. “While playing into nostalgia isn’t new, putting your own spin on nostalgia has become increasingly popular,” Correa adds. We know at a gut level that nostalgia gives
Continued here: 22 Examples of Nostalgia Marketing that Make Customers Feel Good
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