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HubSpot: 13 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy
- June 6, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a brilliant write-up:
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of the concept, it’s kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. In this post, we’ll be taking a deep dive into what experiential marketing is and share 14 of the coolest campaigns that break down how this strategy effectively works. By examining these campaigns, you’ll be able to apply the lessons learned to your own business to get the most out of your advertising efforts. Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing
Read the original here: 13 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy
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