HubSpot: 12 Higher Education Marketing Trends of 2023

HubSpot just shared another engaging story:

Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are the top 12 higher education marketing trends of 2023. 1. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. Short-form videos capture the attention of today’s digitally savvy students and provide a creative outlet to showcase your campus culture, events, and news. Consider leveraging platforms like TikTok, Instagram Reels, and Snapchat to deliver bite-sized content like campus highlights, behind-the-scenes content, and even faculty and student interviews. Take a look at this example from the University of Utah: @universityofutah Happy #TeacherAppreciationDay! #UofU #UtahFresh #UtahGrad23 ♬

Read more here: 12 Higher Education Marketing Trends of 2023