HubSpot: 12 Email Marketing Trends Marketers Should Know [According to My Inbox]

HubSpot just published a new interesting blog:

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there’s a much simpler method — scanning my inbox. I subscribe to a ridiculous amount of email lists, and while seeing 54,188 (and counting) unread emails on my phone is a little hair-raising, it provides a large pool of emails to draw from to find trends that stick out. So, without further ado (and probably a little judgment), we’re going through my inbox to spot trends marketers need to know going into 2024. Email Marketing Trends for 2024 The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from

Read the original here: 12 Email Marketing Trends Marketers Should Know [According to My Inbox]