Top Deliverability’s Blog
HubSpot: 10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]
- November 1, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another insightful write-up:
In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the time we were all living through. YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with “self-care” in the title. From the viewer’s side, TV screen watch time went up over 180% for videos relating to well-being, such as fitness, meditation, and
Read more: 10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]
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