Top Deliverability’s Blog
HubSpot: 10 How-To Videos That Really Work (And Why)
- June 27, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a brilliant post:
How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it. We found that of the 91.9% of internet users who enjoy watching videos, 31.3% want how-to videos, and 29.8% want educational videos. In this post, we’ll explain why how-to videos are so popular and include 10 examples to inspire your next video marketing campaign. How-to Video Searches Are Popular How-to Video Examples Best How-to Videos How-To Video Searches Are Popular As mentioned, how-to videos are popular because they visually show users how to complete tasks. However, it’s not just consumers who benefit from how-to videos. How-to videos are an excellent way to establish your brand as an expert in its industry, and they can demonstrate the unique features of your product or service. According to WyzOwl’s 2023 Video Marketing Statistics Report, 96% of video marketers say
More here: 10 How-To Videos That Really Work (And Why)
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