HubSpot: 10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023

HubSpot just issued a new engaging blogpost:

If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But this isn’t an exact science. You could create the best content out there from your perspective, but it’s a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those is how authoritative or trustworthy the provider of that content is. You might think that “authority” is subjective, but Google has one critical way to measure it: backlinks. Why are backlinks important? While there are 200 known Google ranking factors, backlinks are key to Google search. That’s because a link to another website is more than just

More here: 10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023