Top Deliverability’s Blog
HubSpot: SEO vs. PPC: When to Optimize and When to Pay for Traffic
- February 23, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another engaging write-up:
If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. Most of the time, the solution to this problem is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? In this article, we’ve explored what you can expect to achieve from each of these acquisition strategies. We’ve also provided some pros and cons of SEO and PPC strategies along with descriptive statistics and real-life examples to help you decide whether your business is best suited for SEO or PPC — or both. What is SEO? Search engine optimization is the process of enhancing your website’s visibility to make it rank and gain organic traffic from search engines. Just as…
More here: SEO vs. PPC: When to Optimize and When to Pay for Traffic
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