Spam Resource: Tis the season to be prepared

Al Iverson just published another brilliant blog on Spam Resource:

It’s pumpkin spice season! Can you feel the chill in the air? Me, neither — today’s projected high temperature is 77 degrees (F) here in my adopted hometown of Chicago. Nonetheless, now is when savvy email marketers should be preparing for deliverability success ahead of the upcoming holiday season. The fourth quarter of the year is a big one for email senders, especially retailers. Success involves planning, and planning starts now. (Or a month ago, if you’re really ahead of the game.)

More here: Tis the season to be prepared