target audience

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers. In this blog post, we’ll highlight the top challenges marketers face in understanding audiences from HubSpot’s very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. Challenges Marketers Face in Understanding Audiences 1. Identifying the target audience. Surveyed marketers reported that their biggest social media challenges are consistently creating engaging content (22%), gaining and keeping followers (22%), and reaching their target audience (21%). The special thing about these challenges is that the first two are contingent on the third. Creating engaging content that