Permissions & Deliverability
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs), and anti-spam organizations (such as Spamhaus) to identify and filter out spam emails. These addresses are set up specifically to catch spammers in the act and are not used for any legitimate communication. Sending an email to a spam trap address can significantly harm the sender’s email reputation, delivery rate and overall deliverability. And understanding how spam traps work and how to avoid them is crucial for maintaining a healthy email marketing strategy. Types of Spam Trap Email Addresses There are a few different types of spam traps: 1. Pristine Spam Traps Pristine spam traps are email addresses that have never been used for communication and have never been voluntarily provided to any email list. They are typically hidden in websites where only automated email address harvesters (used by spammers to collect
The email delivery rate is calculated by dividing the number of emails that have been successfully delivered to the recipients’ server by the total number of emails sent, and then multiplying the result by 100 to get a percentage: Email Delivery Rate = (number of delivered emails / total number of emails sent) x 100 Not sure where to get the numbers for the equation? Let’s break this down into easy to follow steps: 1. Find the total number of emails sent This is the number of emails you dispatched during a specific campaign or time period. If you don’t already know it, check your email service provider (ESP). 2. Find the total number of bounced emails This is the number of emails that could not be delivered to the recipient’s server. There are two types of bounces to count up: Hard Bounces: These occur when the email is permanently
Despite your best efforts to adhere to email marketing guidelines, finding your meticulously crafted emails relegated to the dreaded spam folder can be frustrating. If you’re constantly grappling with the question of ‘Why are my emails going to spam?’, this comprehensive guide is designed specifically with you in mind. In it, we’ll take a look at the often-hidden culprits behind this issue, ranging from authentication errors to not-so-obvious content issues. I’ll also offer practical solutions to help you avoid spam filters and improve the chances of your messages consistently landing where they belong – in your recipients’ primary inboxes. Key Takeaways Email authentication with SPF, DKIM, and DMARC is essential to prevent messages from being flagged as spam and to protect your domain from unauthorized use. Proper audience targeting and personalization improve engagement and sender reputation, reducing the chances of your emails landing in spam. Re-engaging inactive subscribers and adhering
You’ve worked hard to build an email marketing strategy for your Shopify store, but somehow your messages are still ending up in a digital graveyard – the spam folder. The good news is there are many steps you can take to improve deliverability and land your Shopify emails in subscribers’ inboxes. In this guide we’ll focus on simple, actionable steps you can take, no matter what your ecommerce experience level. Here’s what we’ll cover: 1. Authentication and DMARC Policy: New regulations make these critical for all Shopify store owners 2. Best practices to improve your sender reputation 3. List management and cleanup 4. Alternatives to Shopify Email: if your emails always go to spam, it may be time to consider a new email service provider. 5. Hiring an expert to help: because sometimes you just can’t do it all Authentication: Setting Up CNAME and DMARC Records for Shopify Email Email
Hooray! It’s time to present the results of our 12th round of email deliverability tests! Over the past five years, we’ve been evaluating the deliverability rates of top email marketing platforms. The world of email marketing is currently gearing up for the upcoming Gmail and Yahoo Mail changes. Authentication practices that used to be a recommendation will now be required for senders who email more than 5,000 recipients in a single day. These new requirements include DMARC authentication, a header-unsubscribe link as well as a spam complaint rate below 0.3%. So, with these changes on the horizon, it’s now more important than ever to get your email authentication sorted if a permanent residency in the junk mail folder doesn’t sound too attractive to you (or your boss). To comply with these changes, this time around, we have also implemented full DMARC compliance for all the providers we could (in the
So you are receiving daily emails from noreply-dmarc-support@google.com, and you are not sure why that is and what these emails even mean? Usually, these emails also contain a .zip file attachment. Is it spam? Let’s resolve this email mystery right here and right now: You are probably the owner of a domain name. And someone (you?) has recently set up a DMARC record. What’s a DMARC record, you ask? It has to do with email security. DMARC is a protocol that prevents people from sending emails with your domain name in it. How do I stop these emails? To stop them, you need to edit the Domain Name Settings (DNS) of your domain name. You find the domain in question in the email’s subject line and in the attachment file’s name. Let’s say you host your domains at Namecheap. This process is very similar for other domain registrars. Follow these
Microsoft’s email services are among the most challenging for email marketers, as I can see again and again in our email deliverability audits. Outlook, Hotmail, and the business-focused Microsoft 365 use the same spam filters, meaning that if your newsletters are blocked by one, they will also be blocked by the other two. Why Are My Emails Getting Blocked? Blocked or lost emails typically result from these three issues: Missing authentication Getting your emails authenticated is crucial. Incomplete or incorrect authentication can lead to emails being marked as spam or rejected by email servers. This involves setting up records like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) in your domain’s DNS settings. Try this easy way to check whether your authentication is working correctly. All you need is a Gmail account. Learn more here. Proper authentication helps in verifying that the