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Spam Resource: AMP for email: where did it go?
Al Iverson just published another brilliant article on Spam Resource:
Whatever became of AMP for email? Once upon time I tried to keep track of its current status, and it feels like that status hasn’t changed too much since then — particularly, still no Microsoft support.Chad S. White, Head of Research at Oracle Marketing Consulting, suggests that we should not write off AMP as a dead technology just yet. Click on over to read his article “Don’t Write Off AMP for Email Yet, Marketers” on CMSWire. There, Chad explains the challenges that have prevented broader AMP for email adoption, and how signs point to a potential for a successful path forward from here. I don’t want to spoil too much, but I will say that it’s nice to see increased Yahoo support!
Read more here: AMP for email: where did it go?
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