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What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Before we jump in, we’ve got an update. We’ve added detection for the following nine email clients: Orange.fr QQ Mail Bell Mail 163 Mail Naver Videotron Webmail Xfinity Outlook Web Access BT Internet We’re excited to add these webmail clients to Litmus Email Analytics, and will continue to measure their impact with email client market share. If you use Litmus Email Analytics, you may have noticed these email clients last month in your Email Analytics reports under “web version.” For more on what “web version” means, visit our Help Center. Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple
Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. The fact is, your data impacts whether (and how well) you can personalize emails, the extent to which your subscribers engage with your messages, and whether they receive them in their inbox at all. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition. It requires discipline, governance, and proactivity with teams (and vendors) across your organization. We recently picked the brains of experts from Klaviyo, Simon Data, and Litmus Personalize powered by Kickdynamic for their best practices, tips and insights on all things data hygiene, and how to apply it for impactful email personalization. Read on for some of their top tips—or watch the full webinar on-demand here. What is data hygiene? In
We at Litmus have some great news to share with the email marketing community. Email standards are becoming a real thing courtesy of a new community of industry professionals, the Email Markup Consortium (EMC). And we are here for it! Whether you’re an email designer, email developer, or email marketer, the lack of email standards can quickly derail your efforts. This not only creates more work for your team, but sets murky goals and expectations. However, the EMC is bringing the email community together to help create consistency and collaboration—which is a huge win for all. To help you better understand the EMC, and what it means for you, we have broken down the details. What is the Email Markup Consortium (EMC)? The EMC is “working to improve the user experience, accessibility, performance, consistency, and reliability of email markup.” Led by Hussein Al Hammad, Mark Robbins, and Alice Li
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization—read on to see the emails that caught our eyes this month. MeUndies Google Store Todoist Studio Boux Avenue Dense Discovery Anthropologie Jess Materna, Director of Product Marketing MeUndies Subject Line: This new print is Ink-credible Preview Text: Yea, it’s an octopus. Jess says: I love the tone and personality of this email! It’s short and sweet—and cheeky (pun intended). I love the underwater/ripple effect on the main image paired with the close-up still of the print below. Jaina Mistry, Senior Email Marketing Manager Google Store Subject Line: The Father’s Day Gift Guide Preview Text: Bring
Email remains one of the most effective channels for building a relationship with your audience. The subscriber email examples you’ll see in this article will show you how subscriber emails help you build and nurture your audience relationships–without requiring that you constantly reinvent the wheel. Whether you’re sending celebratory birthday messages or re-engagement emails designed to win back subscribers whose engagement has waned, read on for subscriber email examples and six free Litmus email templates that make for a simple email creation process–and messages that resonate in the inbox. What is a subscriber email? When a prospect or customer provides your company with their email information and opts-in to give you permission to email them, they become an email subscriber on your list. A subscriber email might take on the form of a welcome message when they initially provide and confirm their email address. It might offer them a special
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email marketing here at Litmus. That’s why I was initially surprised to see articles citing studies that claim personalized subject lines don’t perform as well as those that use generic text. But once I thought about the many different personalization tactics and levels of sophistication that exist, I came to a different conclusion. Personalizing for personalization’s sake isn’t enough to be effective–in email or any other channel. To deliver on what customers or companies want, there has to be a sound strategy in place. That’s true whether you’re selling to consumers, or to businesses–and whether you’re
Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication. Now you have all that data, what can you do with it? You can create amazing personalized experiences for email subscribers. We know that personalization is required to boost email performance; customers no longer accept generic content as the norm, they expect a good experience and solid, consistently personalized, and relevant content. By having a wealth of data you are then able to create many different types of personalization in email. And, it’s never been easier, especially with new merge tag personalization in Litmus Builder. You can save time and reduce the risk of costly email errors by enabling all team members—regardless of technical skills and ESP access—to
Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks, mastery in the Litmus platform, and the confidence to take their email contributions to new heights. In this article, we’ll cover: What is Litmus Certified? Who is Litmus Certified for? Why get Litmus Certified? Key benefits to Litmus Certified What is Litmus Certified? Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. For $499 USD (which includes the price of a Litmus Live MAX ticket), email practitioners can choose two certification options: Litmus Certified email designer/developer, or Litmus Certified email marketer. The
Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Read on for some of the highlights that she shared. Or, check out the full piece on Forbes. How will marketing change with the eventual loss of third-party cookies and other data privacy measures? In The Dark Knight Rises, Bane was “born in and molded by the dark,” whereas Batman “merely adopted the dark.” Successful marketers born in the dark (a world of zero- and first-party data) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. Because they’ve always used
Brands are sending more emails than ever. But as email volume increases, headcount hasn’t followed suit. 70% of brands have increased email marketing workloads yet budgets have stayed static. All the while, the demand for personalization has increased, with 71% of consumers feeling frustrated with impersonal experiences. Email teams are having to do more with the same or less. That’s why our new capabilities make it easy to find new efficiencies in your email workflow and empower your entire team to create personalized emails. Here’s what’s new in Litmus. Litmus Integrations Marketplace: Integrations in one centralized location Meet the Litmus Integrations Marketplace: your one-stop shop for all Litmus integrations. Litmus integrates seamlessly with your email providers, popular code editors, and other tools to optimize efficiency across your email workflow. Litmus Integrations Marketplace Browse and manage integrations Easily explore and manage integrations available based on your email service provider (ESP) or