wttw
Steve Atkins from Word to the Wise just released a very cool new tool called Aboutmy.Email. Bookmark it now! What do you do with it? Go to the Aboutmy.Email website, copy the unique email address it hands you, and launch your newsletter or campaign to that address. What happens next? Aboutmy.Email gives you a detailed report, checking your domains, headers, content and more to look for problems. It even has a “Good Practice” review section, which is code for “Does your email seem to comply with the new Yahoo and Gmail sender requirements?” Want to see an example report? Here’s one for a Spam Resource newsletter. What are all the checks it does? Steve says that it reviews: SPF, DKIM, DMARC BIMI, including details about the certificate and image What IP address it was sent from, and whether it has valid DNS The size of the mail as sent (no
Here, find quick links to everything I can find relating to the upcoming Apple privacy changes. Remember what we learned from MPP — meaning that exactly when and how the functionality launches is still TBD, exactly what this impacts could change over time, and that this will not be the end of the world. Stay tuned as I’m sure there will be more to write and to learn about this functionality as we move forward torward final public release (and then after).iOS17 filtering click tracking links (Steve Atkins, Word to the Wise)Link Tracking Protection in iOS 17 & macOS Sonoma: Important changes for marketers (Nicole Merlin, Knak)Marketers, what you need to know about iOS 17, LTP, and privacy trends (Peter Jakus, Bloomreach Engagement)The Scoop on iOS 17 and Link Tracking (Scott Desgrosseilliers, Wicked Reports)Bonus: Are you wondering this functionality would be enabled or disabled by users? See “How to automatically
When I recently mentioned that new Apple privacy changes were coming in iOS17, it was nigh impossible to share exactly what was coming, as I did not have the opportunity to test it myself — and even if any of us tests it, it could end up working differently when the final version of Apple’s latest mobile operating system is finally released, later this year. So, I didn’t have much to share. Thankfully, somebody has to come to the rescue.Steve Atkins of Word to the Wise has done a most excellent job of exploring exactly how automatic removal of click-tracking parameters works in the current iOS17 beta. It is most definitely worth a read, to better understand how things are probably going to work in iOS17. Do keep in mind, functionality could still be subject to change. Even with that limitation, this is still great research and kudos to Steve
Are you seeing this bounce message when trying to send mail to Yahoo subscribers?451 Message temporarily deferred due to unresolvable RFC.5321 from domain; see https://postmaster.yahooinc.com/error-codesAnd you’ve checked and confirmed that your sending domain seems to resolve for you, so you’re wondering, what the heck is going on and what do I do about it? If so, Steve Atkins has got you covered. Over on the Word to the Wise blog, he explains how Yahoo is looking for an SOA record (Start of Authority) in DNS and depending on how your DNS and delegation are configured, you could be misconfigured in a way that most don’t notice, but would fail this check.Click on over to Word to the Wise to learn more. Thank you, Steve, for clearing this up! It’s a tricky one.
I was talking to friends running an ESP platform the other day, helping them understand the difference between the available types of list unsubscribe headers, what does it all mean and how does it all work. Might you find that interesting as well? Let’s see.List-unsubscribe: What is it? It’s a hidden email header. Originally specified in RFC 2369, the goal was to provide a hook that email clients could use to display an unsubscribe option to subscribers in a method and location that was easy to find and common from message to message. I can’t speak for the creators, but I imagine the goal is to make it easy for subscribers to unsubscribe, so that they don’t turn to clicking the “report spam” button instead, out of frustration. TL;DR? It’s basically a declaration of how a standardized “Unsubscribe” button in an email client should work.It’s been around a while (the spec…
I’ve got just enough time for a quick post today, to share with you this very useful DMARC Dictionary put together by the fine folks at dmarcian. Check it out! And since that would make for a very short blog post, here’s four bonus online resources that you might also want to bookmark, if you didn’t already know about them:The ISP Information page from Laura Atkins and Steve Atkins over at Word to the Wise, where they’ve collected info on which ISPs offer ISP Feedback Loops (FBLs), which ones have Postmaster information pages, help/support ticketing systems, etc.My new friends at Kickbox (disclaimer: they are my employer) have put together this great “Developer’s Guide to Email” website that you are going to find quite useful if you are looking to learn more about email technology or study how it all comes together.Postmark’s SMTP Field Manual allows you to look up example bounce messages…