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Top Deliverability > Opt-out

Opt-out

  • April 23, 2021
  • Posted by: Nicola Selenu
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Email marketing that assumes a general permission to send marketing messages to everyone who has not explicitly stated that they do not want to receive such information. Illegal in many countries, it’s a spammer behaviour.

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

Opt-out

Top Deliverability > Opt-out

Opt-out

  • April 23, 2021
  • Posted by: Nicola Selenu
No Comments
« Back to Glossary Index

Email marketing that assumes a general permission to send marketing messages to everyone who has not explicitly stated that they do not want to receive such information. Illegal in many countries, it’s a spammer behaviour.

« Back to Glossary Index
Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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