Spam Resource: Gmail and Yahoo: New deliverability requirements coming in 2024

Al Iverson just posted another brilliant blogpost on Spam Resource:

On Tuesday, October 3, Google and Yahoo announced updated sender requirements for those who wish to send mail to Gmail or Yahoo Mail successfully and in volume. Marcel Becker from Yahoo and Neil Kumaran from Google explain in detail what senders will have to do if they don’t want to find their mail blocked at either mailbox provider. They warn that failure to comply will result in rejected mail in early 2024.Any changes here really are evolutionary more than revolutionary. These have been solid “best practice” recommendations for a good long while; so I think of this as both “documenting what everybody knows” and laying the groundwork for reasoned, documented policy-based blocking of non-conforming mail.  Those requirements boil down to this:Authenticate email. We were moving to a point where you basically already had to authenticate your email messages if you wanted inbox placement success; now it’s fair to say that it

More here: Gmail and Yahoo: New deliverability requirements coming in 2024