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Sendingblue: What is CRM? A Complete Guide to CRM
Sendingblue just published a new engaging story:
Customers interact with your business in various places. On social media, in your ecommerce shop, via email, and even in-store. So how do you keep track of what customers have already asked you, and how do you know what kind of message they need from your brand next? That’s what a CRM is for. CRM definition CRM (customer relationship management) software is a digital tool that helps businesses manage contact interactions, sales cycles, and marketing campaigns. CRMs are used by businesses of all sizes, in all industries to achieve three main things: improve customer relationships, increase sales, and grow their businesses. The main function of a CRM is to centralize all sorts of data from current and potential customers from your website, apps, and other data streams. From phone calls to purchase history, all of your interactions with your customers are right there in your CRM database. Many CRM
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