Top Deliverability’s Blog
Sendingblue: What is a Customer Data Platform and How Does it Work?
- March 5, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just posted a engaging story:
Do you need a way to piece together scattered customer data without having to rely on IT teams to constantly track it all down? A customer data platform ( CDP ) is exactly that — a single source of truth of all your customer data and a game-changing tool for elevating your brand experience. Read along for an in-depth look at what customer data platforms are, how they work, and real-world use cases. Customer data platform definition A CDP is software that helps businesses centralize, organize, and analyze data, primarily zero and first-party data, about their customers. The data is then processed into unified customer profiles that can be used in other business systems and tools. The result is consistent data that is easily available to all teams. Customer data platform visualization Why do companies need a CDP? Customer data platforms come with a host of advantages, especially for customer
Read more from the original source: What is a Customer Data Platform and How Does it Work?
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!