Sendingblue: What is a CRM Database? How They Work and How to Choose One

Sendingblue just posted a new interesting blogpost:

If you’re asking “What is a CRM database?” then you’re likely at the point where your spreadsheets are overflowing with customer information. A CRM database will help you not only manage customer data but leverage it to deliver a 5-star customer experience and ultimately grow your business. It’s an essential part of any CRM strategy.  What is a CRM database? A customer relationship management (CRM) database is how businesses store and manage customer data, usually on a centralized CRM platform, or software. By automating data collection, a CRM database makes contact management easy. This way, your team can create an exceptional customer experience, build stronger relationships, and make sales.  Read on to see why, according to Gartner, over 80% of global industry leaders use CRM tools and how a CRM database can help your business thrive.  What can CRM databases do for businesses? What are the benefits of a CRM

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