Sendingblue: Single Customer View: What It Is & How to Use It

Sendingblue just published a new interesting story:

A single customer view ( SCV ) is a way of gathering customer data in one record. This can improve your customer relationship management strategy . Customers nowadays interact with companies via a variety of devices and marketing channels. By analyzing customer interactions, you can better understand your customers’ needs. But first, you need to consolidate the different types of data — which can be a challenge. In fact, 87% of marketers consider data their company’s most underutilized asset. One way to make the most of the data is with a single customer view (SCV), which groups customer data in one place. An SCV gives you a clear picture of the customer journey across touchpoints. This can help you streamline your marketing efforts and provide a seamless customer experience. Read on to learn what a single customer view is, why it’s important, and how to create an SCV for your

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