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Maropost: RETVec unleashed: Google’s novel weapon against malicious emails
- January 19, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just published a new interesting blogpost:
As the fight against spam emails rages on, Google has recently introduced its latest defense mechanism in the form of RETVec. The Resilient and Efficient Text Vectorizer for Gmail is an advanced multilingual anti-spam tool that blocks unwanted or predatory emails in an upgrade to the conventional mechanisms. In this blog, we shall take a closer look at this tool and its implications for you as a marketer. Let’s dive in. RETVec: Revolutionizing your inbox game Gmail uses text classification models to detect and prevent phishing, spam content, or scam. As soon as the models identify these texts, they block and filter out the malicious email content to your spam folder. However, these machine learning models can struggle with this identification if cyberattackers use typos, invisible characters, and non-Latin characters to bypass the classifiers (e.g. they spell “coupon” as ©oμpΟn or “Offer” as O 𝑓 𝑓 er). If, let’s say
Read more: RETVec unleashed: Google’s novel weapon against malicious emails
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