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Mapp: Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy
- February 3, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just published a new interesting write-up:
Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps understand your customers better to optimize their experience with your brand. But the murmurs of concern between marketers continue, as abiding by GDPR, Data Privacy, and upcoming customer data regulations become a higher priority when selecting their MarTech. We’re all reminded about the risks of violation that data privacy and GDPR implies for all businesses operating in Europe in the latest events. From IAB Europe’s GDPR violation, Facebook’s data privacy scandal to Google Analytics and one of its customers being found in violation of breaching GDPR in Austria (due to transferring customer data from the EU to the US). Choosing software that handles data and privacy regulations is critical for your business’ sustainability. These violations trigger reputation damage and a big fine of up to 4% of your global sales or €20…
Read the original here: Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy
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