Mapp: How Growth Hacking Your Email Marketing Improves Performance

Mapp just posted a new brilliant story:

Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer loyalty. While an email marketing strategy is often based on general best practices or ‘gut feeling,’ it’s often a shot in the dark. Combining your email marketing with growth hacking can optimize your campaigns and help you get the most Return on Invest (ROI). But as marketers are often overwhelmed with big data, many usually focus on reporting for the sake of reporting numbers. While KPIs are often important at a high level, marketers risk missing out on the underlying story the data tells. This keeps them from discovering actionable insights that can improve their marketing. How can you learn, react, and adapt to your marketing in a lean and seamless way? Growth hacking can be a powerful tool to do this while growing and optimizing your email marketing results rapidly.

More here: How Growth Hacking Your Email Marketing Improves Performance

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