Mapp: Building a Direct-to-Consumer Strategy: Mapp & VTEX Launch an Interactive Guide for Successful DTC Marketing

Mapp just posted another brilliant article:

San Diego/New York, 23 November 2021 – The international provider of insight-led customer experiences, Mapp, and the world’s fastest-growing commerce platform, VTEX, are launching the interactive guide “Retail vs. DTC – An Informative Guide to Direct-to-Consumer Marketing” as a part of their partnership. The interactive DTC guide is free of charge and is aimed at manufacturers, retailers, eCommerce brands, and agencies – with a truly international customer base in mind. It addresses fundamental questions around successful DTC business models, such as building up and increasing one’s brand awareness and how customers can be acquired, nurtured, and retained through targeted DTC marketing. Daniela Jurado, Western Europe General Manager & EMEA SVP at VTEX, comments: “Through DTC, companies can implement customer-centric processes, increase commercial success and get to know their customers better so they can respond quickly to their needs. DTC brands benefit from managing the entire customer cycle and having full…

Read the original here: Building a Direct-to-Consumer Strategy: Mapp & VTEX Launch an Interactive Guide for Successful DTC Marketing

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