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MagNews: Defining the Customer Journey and how to be successful in the Acquisition Phase
MagNews just released a new insightful post:
Customer Journey: let’s start with the definition One word is sufficient to define the concept of Customer Journey: Relationship.Let’s talk about the relationship that develops between the brand and its users, turning a generic lead into a loyal customer. A continuous journey made of numerous touchpoints that drive purchase choices.If a company plays its cards right, it will be able to reach business goals such as acquire new contacts, increase sales and, at following conversion, become the first choice of a potential new purchase. Download the Marketing Automation Case Collection How is a Customer Journey structured? From Funnel Marketing to Customer Journey The Journey begins when a user expresses a need. From here, they move into a consideration phase of various alternatives, which culminate into a choice. This journey is represented by the marketing funnel: a funnel featuring many more users at the top than at the bottom.The Customer Journey is the “thread” that binds the single consumer to the various steps in…
Read the original here: Defining the Customer Journey and how to be successful in the Acquisition Phase
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