Top Deliverability’s Blog
Litmus: Using Content Marketing Automation For Personalization
- May 16, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted another interesting story:
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes and help you move to a more automated workflow—and ultimately resulting in more personalization. There are plenty of questions people have about automating content. Read on to learn: What is content marketing automation? How is content automated? Email building process How does automation work? The benefits of content marketing automation How to automate personalization What is content marketing automation? You’re sure to be automating some of your emails already, whether it be your transactional emails or welcome programs. When we talk about content marketing automation, we’re talking about automating the content in your emails. We find that it’s the content curation—finding…
Read the original here: Using Content Marketing Automation For Personalization
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