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Litmus: Say “No” to No-Reply Email Addresses (And What to Do Instead)
- February 3, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published another interesting story:
Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!). From a customer support perspective, these are important parts of your email that should never be overlooked. In this post, we guide you through everything you need to know about reply-to email addresses—including what they are, why they’re important, and how to handle responses. Table of contents What is the reply-to email address field? The importance of the reply-to email address The problem with a no-reply The negative impacts of no-reply Alternatives to using no-reply How to handle replies (even if you’re on a small team) How to set up an autoresponder Option
Read more: Say “No” to No-Reply Email Addresses (And What to Do Instead)
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