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Litmus: Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A
Litmus just issued another brilliant article:
Email design is complicated. With everything from imagery, layouts, typography, and more to consider, we wanted to give email geeks everywhere access to our very own email team to ask their burning questions. Lily Worth (Email Design and Production Specialist), Jaina Mistry (Senior Email Marketing Manager), and Carin Slater (Email Marketing Specialist) from Litmus’ email team were on the line to answer your questions. Check out the webinar recording below, and read on for some of the answers to your questions. Q&A Here’s a recap of our answers to the most popular questions from the webinar. Got more questions on your email design mind? Head over to the Litmus Community. Is it better to use one call-to-action (CTA) or many? What’s the verdict? Jaina: It depends, like many things in email marketing. It’ll depend on the goal of your email campaign. Single call-to-action emails are great when the goal is…
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