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Litmus: More Than a Name: 10 Ways Marketers Personalize Emails
- May 18, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a new insightful article:
At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. One way to stand out? Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program. Based on our 2021 State of Email report, personalization is a priority. 9 in 10 marketers believe personalization is imperative to overall business strategy. 80% of customers are more likely to make a purchase from a brand that provides personalized experiences. 83% of customers are willing to share their data to create a more personalized experience. 76% of buyers expect more personalized attention from marketers to develop an intimate relationship with your brand. What kind of personalization do marketers use? More brands are personalizing in more ways almost across the board since last year. However, less brands are using past purchases and…
Read the original here: More Than a Name: 10 Ways Marketers Personalize Emails
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