Top Deliverability’s Blog
Litmus: How to Use Litmus for Email Automation When You’re Asked to Do More With Less
- November 23, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted another insightful blog:
Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers this year, and one we’ll likely see continue. While it’s encouraging that 37% of email teams increased their budgets in 2022, 61% stuck with the same amount of spend this year. Meanwhile, 70% of brands have increased email marketing workloads. Enter, the key to doing more with less: email automation. Email automation comes in all shapes and sizes, but no matter the strategy, it results in time saved and results lifted. In fact, 59% of respondents to our State of Email survey say expanding how they use email automation is a top priority. Let’s take a closer look at what
Read more here: How to Use Litmus for Email Automation When You’re Asked to Do More With Less
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