An email, or series of emails, sent out automatically when triggered by a customer action (e.g., abandoning a cart) or event (e.g., a customer’s birthday). One of the three major classifications of eCommerce email, along with broadcast and transactional.

An email, or series of emails, sent out automatically when triggered by a customer action (e.g., abandoning a cart) or event (e.g., a customer’s birthday). One of the three major classifications of eCommerce email, along with broadcast and transactional.